Hey, peops! Rachel from Shedding It here. So, the other day I was at Whole Foods and I was so tired I wanted to jump off a bridge. I grabbed some Honest Tea on a whim, and it was incredible.
Within about 10 minutes, I felt like a WHOLE NEW WOMAN. I am not even exaggerating. I was no longer cranky, I was jamming to my music in my car…I felt SO fresh and upbeat…it was such a ridiculous transformation, like something out of a commercial! I was so thrilled; I mean, my energy was so low this week, I was about one more sleepless night away from a coke habit.
So, of course, I was like, “I NEED TO GET MORE OF THIS MAGIC POTION, THIS ELIXIR OF THE GODS!” Unfortunately, Whole Foods is a 45 minute drive from my house, so I wasn’t going back for it. I came home and looked at Wal-Mart, but they didn’t have it. According to the Web site, Kroger does, so I am going to look for it this afternoon and then hopefully start injecting it into my veins. (FYI — it only has about half the caffeine that coffee does, and way less funky aftertaste and jitters.)
Since this week’s challenge was to research a food company and write about it, I took the opportunity to learn a little more about Honest Tea.
Honest Tea is made from pure tea leaves as opposed to powders or syrups and it’s certified percent organic. The ingredients are usually pretty simple — tea, honey, etc. The bottles were recently redesigned to use 22 percent less plastic and reduce the products’ carbon footprint. The teas come from around the world but the company is US based and it’s bottled here.
It was founded by two dudes in 1998 and they sold 40 percent of the company last year to Coke. This is actually when I first became aware of the company — I grabbed a bottle when I was hungover one day last summer, hit the Web site, and then read about the Coke deal. (Coke as in Coca-cola, not coke like I was considering on Wednesday afternoon before discovering this lovely alternative.) A lot of people saw this as selling out, but it might be why I won’t have to travel 45 minutes to get another bottle of it this afternoon, so…that might be a good thing.
From the site:
“Honest Tea creates and promotes delicious, truly healthy, organic beverages. We strive to grow with the same honesty we use to craft our products, with sustainability and great taste for all. We will never claim to be a perfect company, but we will address difficult issues and strive to be honest about our ability or inability to resolve them. We will strive to work with our suppliers to promote higher standards. We value diversity in the workplace and intend to become a visible presence in the communities where our products are sold. When presented with a purchasing decision between two financially comparable alternatives, we will attempt to choose the option that better addresses the needs of economically disadvantaged communities.
A commitment to social responsibility is central to Honest Tea’s identity and purpose. The company strives for authenticity, integrity and purity, in our products and in the way we do business. In addition to creating a healthy alternative beverage with a lot less sugar than most bottled drinks, Honest Tea seeks to create honest relationships with our employees, suppliers, customers and with the communities in which we do business.”
That’s definitely good food karma, but honestly, I’m more into it because of how great it made me feel. When I got home from errands, I put on my gym clothes, despite the fact that just a few hours earlier I said, “I feel way too foggy and shitty to work out today.” I went and ran three miles and did my push-ups and then made a bomb-ass salad for dinner and felt incredibly healthy and wonderful. And it was seriously all because of the tea!